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Most Founders Ask Customers What They Want. These 5 Questions Reveal What They Actually Need

Most customers can’t accurately predict what they’ll buy. These five questions uncover the behaviors, workarounds, and trade-offs that reveal real product demand.

Most Founders Ask Customers What They Want. These 5 Questions Reveal What They Actually Need

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

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