Mondelez becomes official snacking partner of Kansas City Chiefs

Mondelez International has signed a sponsorship deal with the Kansas City Chiefs, becoming the team's first professional football partnership and the official snacking partner. The company's well-known brands like RITZ Crackers, OREO Cookies, CHIPS AHOY! Cookies, and SOUR PATCH KIDS will be featured in game-day experiences at Arrowhead Stadium.

Retail displays showcasing these products and Chiefs branding will start appearing in stores across Kansas, Missouri, and Nebraska from October. Nick Rogers, Mondelez's Director of Portfolio Marketing & Sponsorships, expressed excitement about this opportunity to collaborate with one of sports' most renowned fanbases. Tyler Kirby, the Chief Revenue Officer of the Kansas City Chiefs, emphasized that the partnership aims to elevate the fan experience at Arrowhead Stadium and in the local community.

Mondelez International, headquartered in East Hanover, New Jersey, reported 2025 net revenues of around $38.5 billion and operates in over 150 countries, producing brands such as CLIF BAR, TATE’S BAKE SHOP, CADBURY DAIRY MILK, MILKA, and TOBLERONE. The Kansas City Chiefs, initially formed as the Dallas Texans in 1960 and later relocating to Kansas City in 1963, now compete in the American Football Conference's West Division of the National Football League.