Meru steps up war on fake alcohol as students lead in consumption

Meru County has ramped up its efforts to combat the illicit and counterfeit alcohol market, particularly targeting the consumption of deadly second-generation liquor among college and university students. The Alcoholic Drinks Control Board Chief Executive Officer, Gitonga Akubu, disclosed that authorities have confiscated counterfeit and expired alcoholic drinks valued at millions of shillings in a targeted operation against manufacturers, distributors, bar owners, and consumers.

Speaking to reporters on August 18, 2026, Akubu emphasized that the county government is actively monitoring bars and wine and spirit outlets suspected of selling illicit alcohol to safeguard young people from the dangers associated with adulterated drinks. The crackdown will persist until the supply and consumption of second-generation alcohol are significantly reduced, according to Akubu.

He identified corruption as a major factor enabling the manufacture, transportation, and distribution of counterfeit alcohol. The issue has become particularly concerning during school holidays when large numbers of students are involved in the consumption of second-generation liquor. The Igembe region, in particular, has been identified as an area with high levels of consumption and distribution of illicit alcohol.

Akubu stated that 21 bars have been closed and several individuals are facing charges in court for selling expired and counterfeit alcoholic drinks, with their licenses revoked. The majority of the counterfeit alcohol in Meru originates from neighboring counties such as Nairobi, Nyeri, and Isiolo, rather than being manufactured within the county.

Akubu appealed to the Kenyan government, including the National Agency for the Campaign against Alcohol and Drug Abuse (NACADA) and the Kenya Revenue Authority (KRA), to strengthen their efforts in addressing the issue. He urged Nairobi County authorities to enhance inspections of alcohol manufacturing facilities and ensure compliance with required standards.

Akubu emphasized that this is not just a Meru County problem but a threat to the entire country, requiring collective responsibility and support from the national government. The county plans to launch a joint campaign against alcohol and drug abuse with neighboring regions to address smuggling loopholes. He urged residents to purchase alcohol only from licensed outlets and to avoid adulterated drinks, especially those sold in suspiciously small quantities.

Akubu called for stricter penalties for manufacturers and dealers of counterfeit liquor to deter the trade.