Leadway Unveils Multi-generational Insurance Solution, to Protect Families
Ebere Nwoji Leadway Assurance, has unveiled the Leadway Lifetime Plan, a whole-of-life insurance solution designed to extend financial protection beyond the immediate household to the wider family circle. The plan
Leadway Assurance has introduced a new whole-of-life insurance solution, the Leadway Lifetime Plan, aimed at safeguarding families beyond the immediate household. This innovative product was revealed during a press conference organized with the Nigerian Association of Insurance and Pension Editors (NAIPE) in Lagos. Olufunmilayo Amanwa, the Executive Director for Technical & Operations at Leadway, explained that the new plan addresses the growing complexities in financial obligations faced by working adults, especially those belonging to the Sandwich Generation.
These individuals are often simultaneously supporting ageing parents, raising children, and planning for their future. Recognizing that family responsibilities have expanded beyond the conventional nuclear household, the Leadway Lifetime Plan offers extensive, long-term protection that aligns with the modern financial dynamics of Nigerian families.
The product reflects Leadway's acknowledgment that family structures and financial commitments are evolving, necessitating a more comprehensive approach to insurance protection. Amanwa emphasized that modern financial responsibilities now extend to supporting not just immediate family members but also extended relatives like ageing parents, in-laws, or siblings.
This necessitates a reevaluation of traditional insurance strategies to better suit the needs of contemporary families.
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