KickedIn uses technology to connect African football talent with global opportunities

A new digital football scouting platform, KickedIn, seeks to revolutionize how emerging talents are discovered and connected with clubs, academies, scouts, and agents. Eyram Kwawukume, the co-founder, established KickedIn to tackle the significant issue of limited visibility for many talented players. Due to a lack of connections and resources, these players often struggle to reach decision-makers in the sport.

The platform offers players professional digital profiles where they can present their skills through videos, highlights, football challenges, and performance data. By doing so, KickedIn bridges the gap between players and football stakeholders, enabling scouts, clubs, and academies to efficiently discover and assess them. This accessibility empowers footballers to create a professional digital presence beyond their immediate environment.

Additionally, KickedIn is developing AI-powered scouting tools that aim to make talent identification more targeted and data-driven. This technology helps scouts pinpoint players fitting specific criteria and analyze football footage to extract valuable insights that can support scouting and player evaluation.

KickedIn envisions a more interconnected football ecosystem in which African talents have better access to opportunities locally and internationally, including scouting networks in the United Kingdom and Europe. This potential pathway could open doors to clubs and academies outside their domestic leagues, providing talented footballers the chance to showcase their abilities on a global stage.

In line with the growing influence of technology in modern football, KickedIn emphasizes making these tools accessible to players who might otherwise be overlooked. The platform acknowledges the contributions of KickNation and Wunnam Haruna to the broader football ecosystem and its mission to create opportunities for emerging talent.

As football scouting continues to evolve, KickedIn aims to establish technology as a vital bridge between undiscovered talent and the clubs, academies, and scouts searching for the next generation of players.