Camera manufacturers: How Leica continually reinvents itself
Leica has a loyal fan base and yet once faced bankruptcy. How majority owner Andreas Kaufmann continually reinvents the brand – and what he thinks about Leica perfume.
Leica Camera AG is using a new method to produce lenses at its Wetzlar site, deviating from the traditional grinding process. The process involves pressing glass blanks into tungsten carbide molds, which are then shaped at 700 degrees and high pressure. The first product to utilize this technology is the Noctilux M-35 lens, priced around 9000 Euros, which is lighter and more compact than its predecessor.
Leica aims to maintain its reputation for high-quality cameras and lenses, with a focus on detail, color accuracy, and a distinct aesthetic. The company has undergone significant changes, including investment from Andreas Kaufmann's firm ACM, which helped save the company from insolvency in 2005.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
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