세종문화회관 서울시무용단의 창작무용 를 두드레스에서 K-Fashion으로 풀어내다!

The doDRESS.me fashion creator collaboration platform, operated by digital fashion company AvatarMade, will debut on September 10th at Seoul Arts Center. The collaboration features a reinterpretation of "The Memory Maker" performance by Seoul Drama Troupe, transforming it into teddy bears, teddy bear rings, bookmarks, and other creative merchandise.

The performance, which runs from September 10th to 13th, uses five colors—black, yellow, blue, red, and white—to represent anxiety, pain, perception, hope, and tranquility. These emotions are depicted through the performance's moving "tears" and symbolize healing and liberation. The limited-edition merchandise, which will be available until August 30th, will be sold at the doDRESS.me pop-up store and online store on the ground floor of Seoul Arts Center, as well as at the "Seoul Art Goods Festival 2026" and other events.

AvatarMade CEO Park Chang-gyu expressed his excitement about the collaboration, emphasizing its significance in connecting Korean top-tier performing arts with fashion industry branding. This marks the first joint venture between Seoul Arts Center and AvatarMade since the signing of a memorandum of understanding in April 2026 to promote Korean performing arts and fashion.