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How London’s Electrify Rolls Up YouTube Channels Turning Creators Into Cash Cows

Despite billions in revenues, most influencers and their popular channels carry too much “key-person” risk for institutional investors. This UK firm has figured out how to turn viral videos into evergreen products.

How London’s Electrify Rolls Up YouTube Channels Turning Creators Into Cash Cows

We haven't written up this one. Forbes has the full story — the link below goes straight to it.

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