Generative AI in Games is Being Embraced by More Players, New Study Says
A new survey from Bain & Company found that players are becoming more comfortable with AI in games.
A recent report from Bain & Company reveals a growing acceptance of generative AI in the video game industry. According to the survey, 14% of players have become significantly more comfortable with AI, while 28% have become somewhat more comfortable. A majority, 44%, remained unchanged in their comfort level. However, 8% became somewhat less comfortable, and 6% significantly less comfortable with AI.
Interestingly, teenagers showed the highest comfort levels with AI in games, with 23% becoming significantly more comfortable. In contrast, older gamers experienced a decrease in comfort, with 15% becoming significantly less comfortable and 10% somewhat less comfortable.
It's worth noting that the study does not directly inquire about participants' general support for AI in games. For example, a respondent who went from strongly opposing AI to merely disapproving a bit less could still be classified as becoming significantly more comfortable.
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