Gen-Z Luxury Buyers Are Scanning Resale First, RealReal CEO Says
More than 80 percent of the company’s fastest-growing segment — Gen Z and Millennials — are scanning the secondary market before buying new items from luxury brands.
A recent report indicates that over 80 percent of Gen Z and Millennials are now conducting secondary market research before purchasing new luxury items from top brands, according to RealReal CEO Delphine Arnault. This trend has become the primary focus segment for the company, marking a significant shift in consumer behavior within the fashion industry.
The article also covers other global fashion news, including a power struggle within India's Tata Group, new investments for Nigeria's Jumia, and the aftermath of a devastating earthquake in Colombia that impacted local manufacturers. In the sneaker market, low-profile designs from brands such as Onitsuka Tiger and Adidas have become the talk of back-to-school discussions, signaling a change in consumer preferences.
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