Investment: Rolex's market share declines - which luxury watches are now in demand
An evaluation shows differences between the sexes when buying a wristwatch. What the current trends mean for collectors and investors.
The luxury watch market is shifting, with collectors increasingly interested in more intricate models beyond traditional classics. According to a Chrono24 study, Rolex's market share on the online platform has decreased, with only one in three watches sold being a Rolex, down from almost one in two four years ago. Cartier and Omega are gaining popularity, with Cartier's Tank, Panthère, and Santos models being highly sought after.
The market is seeing a trend towards dress watches, with younger buyers favouring slimmer models in gold or other precious metals, and Rolex's Datejust and Oyster Perpetual models remain popular. The GMT-Master II, also known as the Pepsi, has seen a 24% price increase over the past year, to over 23,000 Euros, as it is being discontinued and highly sought after by collectors.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
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