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For Teen Boys, Beauty Is Suddenly Cool

While talk of tween beauty typically centres around gourmand body sprays and skincare for girls, Gen Alpha boys are buying up luxury fragrances and TikTok-famous hair products.

For Teen Boys, Beauty Is Suddenly Cool

We haven't written up this one. Business of Fashion has the full story — the link below goes straight to it.

Read the original at businessoffashion.com →

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