Exclusive: Fabletics doubles its college merchandise through College Shop expansion
Fabletics is expanding its college apparel offerings as it continues its quest to become a $2 billion company.
Fabletics is significantly expanding its college apparel offerings in preparation for the upcoming school year. The activewear brand has partnered with 200 U.S. colleges and universities, including prominent institutions like the University of Indiana, the University of Michigan, Emory University, and San José State University. These products are accessible online via Fabletics' College Shop and in 14 retail stores close to colleges, featuring a variety of items from hoodies to boxy tees to belt bags.
Full-price items commence at $64.95, with discounts extended to VIP members. Initially introduced as a test in the spring, College Shop was initially partnered with around 100 schools, many of whom were chosen due to their licensing relationships. The brand's president, Meera Bhatia, revealed that Fabletics decided to double its College Shop partnerships to provide a more comprehensive selection of schools and attract both new and existing customers.
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