EaseMyTrip launches ‘ReSave’ feature to monitor post-booking fare drops
The feature, integrated directly into the booking process, addresses a common traveller concern, flight prices falling after a ticket has already been purchased
EaseMyTrip, an online travel company, has introduced a new feature called 'ReSave' to its platform. This feature automatically monitors booked flight itineraries for any fare reductions and returns any eligible savings to the customer at no extra cost, as the company announced on Tuesday. The ReSave feature is integrated into the booking process and eliminates the need for customers to take any additional action after purchasing their tickets.
Unlike separate fare-tracking tools, ReSave ensures that 100% of the net savings identified through the process are returned to the traveller. Rikant Pittie, CEO and Co-Founder of EaseMyTrip, emphasized that the launch is part of a broader shift towards creating value throughout the entire travel lifecycle, not just at the point of booking.
The feature is aligned with EaseMyTrip's 'EaseMyTrip 2.0' strategy, which also includes the development of Agentic AI capabilities to make travel services more proactive and personalized. EaseMyTrip's shares on the NSE were trading at ₹6.19 on Tuesday, up by 0.98% from the previous close of ₹6.13. However, the stock has declined by approximately 32.79% over the past year and 15.9% year-to-date, significantly underperforming the Nifty 50, which has dropped by 7.44% over the same period.
The company's market capitalisation stands at around ₹2,470 crore. EaseMyTrip was founded in 2008 and listed on the stock exchange in March 2021. The company operates on a zero-convenience-fee model and provides access to over 400 airlines and 2.9 million hotels worldwide.
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