Dongdaemun Design Plaza turns into Seoul's ultimate lifestyle playground
Dongdaemun Design Plaza is set to become a showcase of Seoul's increasingly global lifestyle, moving visitors from K-beauty and fashion in the afternoon to running and hip-hop after dark. The Seoul Metropolitan Government said Tuesday that it will host Beautiful Life in Seoul from Aug. 22 to 25 at DDP. The festival brings together 14 interactive programs across 12 indoor and outdoor spaces,…
Dongdaemun Design Plaza in Seoul is poised to become a premier destination for the city's evolving lifestyle scene, transitioning from K-beauty and fashion in the afternoon to activities like running and hip-hop after dark. The Seoul Metropolitan Government announced that the Beautiful Life festival will take place from August 22 to 25 at DDP.
The event will bring together 14 interactive programs across 12 indoor and outdoor spaces, blending the fifth annual Seoul Beauty Week with fashion, design, wellness, and entertainment. By offering a hands-on experience of local life, city officials hope to drive foot traffic to businesses in the surrounding Dongdaemun district.
The daytime program will focus on Korea's booming cosmetics and self-care industries, featuring around 152 brands covering skincare, medical aesthetic technology, and wellness. In addition to public product showcases and an international trade show, the festival will offer personalized styling sessions and beauty talks.
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