Did I just spot the unreleased 7Artisans f/2 pancake lens for sale? I think so… but I wouldn’t trust it
It seems at least one Asian outlet has already got its hands on the APS-C pancake lens, which has been causing quite a stir online – but this vendor looks questionable
Recently, multiple websites have been speculating about a brand new pancake lens from 7Artisans, following several teaser images shared on a Chinese social media platform. The APS-C lens is said to sport a fast f/2 aperture, a wide-angle fixed 18mm focal length, autofocus, and a metal build, which could compete with models such as the Sony E 20mm f/2.8 and the Viltrox AF 26mm f/2.8 Evo.
After initially appearing as a silhouette with a question mark, the brand officially named the lens the 7Artisans AF 18mm f/2, confirming its release for Sony's E-mount, its extremely light weight of 109 grams, and its APS-C design – resulting in an equivalent 27mm field of view on crop sensor cameras. This would make it perfect for street, travel, reportage, and documentary photography.
Although rumors suggest it may eventually be compatible with Nikon Z and Fujifilm X mounts, these claims have not been officially confirmed by 7Artisans themselves. Interestingly, a company called Etoren, based in Singapore, appears to be already selling the lens. However, given that 7Artisans has yet to officially release the product, I remain skeptical about trusting this potential purchase.
Despite a few concerning Trustpilot scores, I attempted to contact Etoren, but the contact form repeatedly displayed errors and failed to send any information. I strongly suggest waiting for the official announcement from the manufacturer and purchasing from more reputable retailers. The 7Artisans AF 18mm f/2 is the newest addition to a series of popular pancake lenses, joining the Kase AF 24mm f/3.8 and Viltrox AF 26mm f/2.8 Evo, among others.
With pancake lenses becoming increasingly popular again, we may expect to see more options in the future, especially throughout 2026.
Written by urgent.news from Digital Camera World's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
