DeHaat’s Honest Farms Raises ₹35 Cr To Expand Retail Footprint, Product Portfolio
DeHaat Honest Farms, the consumer food brand launched by agritech startup DeHaat, has raised ₹35 Cr in a pre-Series A…
DeHaat Honest Farms, a consumer food brand founded by agritech startup DeHaat, secured ₹35 crore in pre-Series A funding led by OTP Ventures. Sadev Capital and Maiuni Ventures also participated in the funding round. The funds will be used to expand into new locations, develop new product offerings, and enhance consumer awareness of pesticide-free food.
Honest Farms currently offers over 100 products across staples, superfoods, and kitchen essentials, all sourced directly from farmers through DeHaat's network. The brand undergoes more than 230 quality checks and carries a pesticide-free certificate. DeHaat plans to increase its retail footprint to over 10,000 stores and aim for ₹200 crore in annual recurring revenue within 12-18 months.
Founded in 2022, Honest Farms is DeHaat's expansion into the clean-label and pesticide-free food market, competing with brands such as Two Brothers Organic Farms, Farmizen, and Safe Harvest.
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