CJ CheilJedang's Bibigo Draws Over 10,000 Visitors at KCON LA 2026
CJ CheilJedang said on Aug. 18 that its global K-food brand Bibigo attracted more than 10,000 visitors to its experiential booth at KCON LA 2026, held at the Los Angeles Convention Center from Aug. 14 to 16.The South Korean food company used the three-day K-pop convention to introduce U.S. consumers
CJ CheilJedang's global K-food brand, Bibigo, drew over 10,000 visitors to its interactive booth at the KCON LA 2026 convention in Los Angeles from August 14 to 16. The South Korean food company utilized the three-day K-pop event to introduce U.S. consumers to Korean flavors through games, tastings, and content featuring K-pop artists, aiming to strengthen Bibigo's position in the global K-food market.
Under the theme "K-Flavor Arcade," the Bibigo booth showcased four flavor profiles - kimchi, sweet and savory, sweet and spicy, and spicy - with motion-based games allowing visitors to experience the flavors before sampling Bibigo products. These products included Bibigo Mini Wontons, Spicy Kimchi Ramen, and three varieties of K-Sauce.
The tasting menu was quickly exhausted, indicating the high interest of attendees. The company also incorporated K-pop elements, featuring its global brand ambassador ALPHA DRIVE ONE and digital content highlighting the group and featuring individual artists. By integrating K-pop and other aspects of Korean culture with food products, CJ CheilJedang sought to convert growing global interest in Korean entertainment into increased awareness and consumption of Korean food and Bibigo products.
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