Call of Duty Socials Accidentally Post Placeholder Marketing Image for Modern Warfare 4, Fans Suspect AI Usage

The Call of Duty socials team mistakenly posted an internal marketing image for Modern Warfare 4 on their social media accounts. Fans noticed that the image showed a soldier's gun warped in an unusual way, leading them to suspect the image may have been generated using artificial intelligence. The post was taken down, and the Call of Duty team admitted it was an accidental mistake.

Some fans have been speculating that Activision has been utilizing AI to create marketing materials for the game series. Activision has previously acknowledged using AI tools to develop assets for Call of Duty, including in Black Ops 7. After facing criticism for this in November 2025, the company stated that they employ AI tools to improve their creative process, but always under the guidance of their talented studio teams.

Despite assurances from Activision, some gamers remain skeptical about the extent of AI usage in the game's development and art, eagerly awaiting any signs of AI-generated content in Modern Warfare 4's beta release.