Beabadoobee, Jorja Smith & Nemzzz Set to Headline All-New Spotify ‘Hometown’ Series
The streaming platform will also partner with each artist to support local community initiatives.
Beabadoobee, Jorja Smith and Nemzzz are set to headline a new lineup of intimate live performances on Spotify. Dubbed the Hometown series, the three-part event will launch next month with Smith taking the stage in her hometown of Walsall, near Birmingham, on September 6. Nemzzz follows in Manchester on September 12, and Beabadoobee concludes the series in London on September 17.
The specific venues for each show have not been announced yet. The performances offer the artists an opportunity to perform in the cities where their musical journeys began, and top listeners of each artist will be invited to attend. The concerts will later be released as exclusive concert films. Spotify is also partnering with each artist to support local community initiatives, including donations to youth organizations.
The Hometown series is part of Spotify's ongoing efforts to support homegrown talent, as seen in recent live projects like Skye Newman's performance in Hackney Church. Andy Sloan-Vincent, Spotify's managing director in the U.K., Ireland, and Netherlands, explained the company's approach to these initiatives: "We've made a commitment to developing artists like Skye, whose incredible voice inspires everyone to want her to win. We want the artist to win, and that's our outlook on things."
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