Apple pulls AI ‘nudify’ app promoted in Meta ads

Meta ran advertisements for an app called Kromix, which allowed users to create AI-generated pornographic deepfakes of real people. One of the advertisements featured a woman who resembled a prominent US politician. The app, marketed as "the AI that men actually use," promoted itself as having "no restrictions" and claimed that "all the characters are real people."

WIRED reached out to both companies after discovering the app and its controversial advertisements. Apple removed Kromix from the App Store, stating that it violated their guidelines against pornography and prohibited apps that attempt to evade their processes and policies. Meta took down the campaign, which had run 32 ads exclusively targeted at male users.

The company emphasized that they strictly prohibit apps designed to generate, distribute, or consume pornography. The investigation revealed that Kromix was not the only such app removed by Apple recently. WIRED also found problematic ads on Meta that linked to MaskAI, another app that allowed users to upload photos and face-swap people into sexual situations. Apple removed MaskAI as well after WIRED reached out for comment.