Amorepacific’s Mamonde Enters India’s Nykaa to Expand K-Beauty Presence

Amorepacific's beauty brand Mamonde is expanding its presence in India by partnering with Nykaa, the leading beauty and lifestyle platform in the country. The exclusive collaboration will see Mamonde offering 10 products, focusing on its Rose HA and Peony BHA skincare lines, to Nykaa starting in August. The brand targets India's Gen Z and millennial consumers, who are increasingly interested in K-beauty and skincare products.

These products are designed to address local skincare concerns and the country's climate conditions, such as high temperatures, strong UV exposure, and changing humidity levels that can lead to dehydration, excess sebum, and enlarged pores.

Mamonde's Rose HA line emphasizes hydration, incorporating Damask rose extract and five types of hyaluronic acid, while the Peony BHA line combines peony extract with Beta Hydroxy Acid to help manage excess oil and enlarged pores. By partnering with Nykaa, Mamonde aims to grow its online distribution network and increase brand awareness among Indian consumers.

This move is part of Amorepacific's broader global expansion strategy, which focuses on localized approaches for each brand. In India, Mamonde will not only introduce popular Korean products but also select and promote items tailored to the local climate and skincare concerns. The company, with over 30 years of flower research and advanced skincare technology, aims to provide a unique brand experience that resonates with Indian consumers.