Amazon, Flipkart & Meesho’s AI Focus Shifts To Seller-Side Stacks
For much of the past two years, the AI race in Indian ecommerce revolved around the consumer. That meant the…
Amazon, Flipkart and Meesho have shifted their focus in the Indian ecommerce AI race from the consumer side to the seller side. The goal is to lock in sellers to their platforms and create deeper relationships as a competitive advantage. Marketplace algorithms, automated advertisement targeting, and AI-generated digital product catalogues are being developed to lure millions of sellers, many of them first-time entrepreneurs, onto an in-house AI stack.
This shift could lead to the next growth lever as conventional marketing and advertising have become increasingly expensive and competition for online shoppers remains intense. By improving the efficiency of millions of sellers, marketplaces can enhance catalogue quality, product discovery and conversion across the entire marketplace, potentially scaling seller/marketplace revenues.
Amazon, Meesho, and Flipkart are all investing heavily in AI-powered seller tools to improve onboarding, catalogue creation, inventory management, business insights, and expanding to new countries.
Written by urgent.news from Inc42's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
