AGTC: How women-led initiative is turning golf into jobs and tourism opportunities
“When I see a golf course, I will see more than 18 holes. I will see tourism. I will see hospitality. I will see business. I will see technology. I will see media. I will see entrepreneurship. I will see careers.
The Africa Golf Tourism Convention, held in Ekurhuleni, Gauteng Province, South Africa, aims to turn golf into jobs and tourism opportunities. Participants of the Caddie Ambassadors and Youth Development Programme pledged to view golf courses as more than just 18 holes, recognizing the potential for tourism, hospitality, business, technology, media, entrepreneurship, and career growth.
The four-day convention, attended by players from golf, tourism, hospitality, and business sectors, aims to break down silos between these industries and unlock investment opportunities. Neo Peete, founder of the women-led convention, believes golf can be a powerful tool for economic development in Africa, which has yet to fully unlock the potential of its golf and tourism industries.
Gisele Masengo, Co-Founder and Exhibition Director of the convention, emphasizes that young Africans should consider not just becoming golfers but also the businesses and careers that can be built around the sport. The City of Ekurhuleni supports the convention, seeing it as an opportunity to showcase the city's golf courses, infrastructure, hospitality industry, and investment potential.
Written by urgent.news from MyJoyOnline Ghana's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
