제니 ‘드라큘라’, 12주 연속 빌보드 핫100 10위권

BLACKPINK's Jennie continues to dominate the US pop market with her long-running hit, "Dracula." The B-side single of Jennie's solo project with the psychedelic pop-rock band TEMP PLEQA, "Dracula," secured the 8th position on the Billboard Hot 100 chart for the past 12 weeks. This ranking places it among the top 10 songs in the US, a feat not common among K-pop artists who typically rise to the top and quickly fall from view.

Unlike traditional K-pop trends, "Dracula" has steadily climbed the charts through American radio and streaming platforms, maintaining its position in the top 10 for 12 consecutive weeks. The song is from TEMP PLEQA's album "Deadbit," which was released last year, and gained popularity after Jennie's participation in the remix version in February.

Since then, it has reached the top 5 on the Hot 100 chart and has been consistently in the top positions. On Billboard's Pop Airplay chart, which aggregates the number of times a song is played on major pop radio stations, "Dracula" peaked at #1 on November 15, maintaining the top spot for 15 days. This achievement is comparable to BLACKPINK's "Gangnam Style" and marks the longest in the top 10 for any Korean artist.

The track's success is noteworthy due to its unconventional approach. After initially appearing on TEMP PLEQA's "Deadbit" album, Jennie brought the unique psychedelic sound to the American pop scene. By incorporating her vocals into the haunting and psychedelic melodies of TEMP PLEQA, "Dracula" expanded its reach to the mainstream pop radio.

Music critic Imhee Yun described it as "not having a strong hook like 'Apartment' by Rose and Bruno Mars," but emphasized that "Dracula" has gained popularity across various demographics through regular radio play. Recent solo ventures by Jennie, such as her newly released single "Loser's Rubber" last month, have also followed this path.

The track, which belongs to the alternative pop genre, topped the popular vote for Billboard's best song of the month and has caught the attention of younger audiences. Jennie has also appeared as the headliner at festivals in Europe and Japan, including the Governors Ball in New York, Roskilde Festival in Denmark, and Openair Festival in Poland.

She made history as the first Korean solo female artist to headline large music festivals in the US, the Chicago Music Festival, and Summer Sonic 2026 in Tokyo and Osaka. Her recent activities, including collaborations with TEMP PLEQA and performances at international music festivals, demonstrate her expansion beyond the K-pop market and her strategic approach to engaging with the global pop scene.

Music critic Imhee Yun noted that Jennie's proficiency in English and her active engagement with international artists since her BLACKPINK debut have contributed to her global recognition and influence. She emphasized that Jennie's approach to entering the market, rather than focusing solely on Korean audiences, resembles a local music strategy in the US.