Why Investors Should Consider Buying Apple Stock Ahead of Its September iPhone Event

As Apple prepares to unveil the iPhone 18 Pro and iPhone Ultra at its September event, <source>6936e037-ff3</source> investors may want to consider buying the stock ahead of the unveiling. KeyBanc analyst Brandon Nispel noted that the carrier data showing a 9% rise in spending month-over-month, while not definitively positive, could reflect a rebound from weak prior periods and purchases ahead of the iPhone launch. <source>6936e037-ff3</source> Despite a premium valuation, Apple's ecosystem of products such as the App Store, iCloud, and Apple Music, along with its growing Services business, provide a strong revenue engine.

With a market cap of $4.5 trillion, the company has consistently delivered revenue growth and customer loyalty, as evidenced by its 52-week gain of 32.2%. Apple's dividend has grown for 13 consecutive years, with an annual payout of $1.08 per share at a 0.35% yield. In its Q3 FY2026 earnings report, Apple reported $109.4 billion in revenue, up 16.4% year-over-year, with iPhone revenue growing 21.7% to $54.3 billion.

Analysts remain bullish on AAPL, with an average price target of $322.63, representing a potential 5.5% upside from current levels.