Why has Maharashtra FDA issued notices to Shah Rukh Khan, Ajay Devgn and Tiger Shroff? | Explainer
The FDA has issued notices to actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff, claiming that their brand endorsement of ‘Vimal Elaichi’ misleads consumers or indirectly promotes the brand identity of a prohibited product, which is Vimal Pan Masala
The Maharashtra Food and Drug Administration (FDA) has issued notices to celebrities Shah Rukh Khan, Ajay Devgn, and Tiger Shroff, alleging that their endorsement of the Vimal Elaichi brand misleads consumers or indirectly promotes a prohibited product, Vimal Pan Masala. This action follows the FDA's crackdown on establishments that violate food and drug safety laws.
The notices claim that such endorsements are in contravention of various sections of the Food Safety and Standards Act of 2006, and the Food Safety and Standards (Advertising and Claims) Regulations, 2018, which prohibit misleading claims. The FDA believes that these endorsements could be considered indirect, surrogate, or other forms of promotion for prohibited/restricted tobacco-related products.
If the actors fail to respond within 15 days, or if their response is deemed unsatisfactory, they may face penalties ranging from ₹10 Lakh to ₹50 Lakh under the Central Consumer Protection Authority's guidelines and Section 21 of the Consumer Protection Act, 2019.
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