Wearables are splitting into two camps, and Garmin is winning one
Choosing between feature-packed sports watches and screenless trackers.
Wearable shipments declined by 2% year over year in Q2 2026, according to research firm Omdia's preliminary sales figures. The consumer market appears to be divided between two distinct types of wearables: screenless trackers and feature-rich sports watches, particularly from Garmin. Despite the overall decline in shipments, Garmin's smartwatch sales grew significantly, while Samsung and Apple experienced a decline year over year.
Screenless trackers are gaining popularity as consumers seek wearables that track their health without constant notifications and distractions, reflecting a shift in consumer preferences towards more selective and focused devices.
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