Visa Says Payment Choice Keeps High-Value Shoppers at Checkout
Watch more: Need to Know With Visa’s Michele Herron The new American shopper can tell an artificial intelligence platform precisely what she wants, compare the answer (even while standing in the store) and abandon the merchant at checkout because the wrong payment option appears. That combination of sophistication and impatience is changing the merchant-consumer equation. […] The post Visa Says…
Visa's Michele Herron says that high-value shoppers today demand the ability to make their own payment choices when checking out. These tech-savvy consumers use artificial intelligence (AI) platforms to easily find products, compare offers, and decide how to buy, all while standing in the store.
The challenge for merchants is that AI shopping agents may not always reveal who the actual consumer is behind the agent. This makes it difficult for merchants to recognize and reward their customers appropriately. Merchants also struggle to connect an AI agent's intent with an existing customer, potentially missing out on the opportunity to engage with their loyalty programs.
Visa is working to help merchants solve these problems by making product information machine-readable and improving identification protocols for legitimate shopping agents. Tokenization, payment instructions, and transaction signals can help link AI agents with the actual consumer.
Ultimately, merchants need to ensure their commerce infrastructure is ready to handle various AI platforms and agents. By embracing secure experiences and protocols, merchants can provide consumers with AI assistance without sacrificing control and protection over their payments.
Written by urgent.news from PYMNTS's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
