Virat Kohli’s one8 giving fans 18 hours to shop

Virat Kohli and jersey number 18 have formed a powerful bond, with the Indian cricket star sporting the 18-numbered jersey and Royal Challengers Bengaluru winning their first IPL title in the 18th season. To celebrate Virat Kohli's 18-year tenure with India, Myntra and one8 are offering fans 18 hours to shop their full 180-SKU collection, starting at 12 pm on August 18.

During this limited-time window, Myntra and one8.com will exclusively provide the entire range of footwear, apparel, and accessories available online. Myntra sees this partnership as an opportunity to strengthen its presence in the growing sneaker and sportswear market by tapping into Kohli's massive fan following. SVP and Head of Category and Revenue at Myntra, Ritesh Mishra, expressed excitement about the collaboration and its potential to reach a wider audience in India.

The 180-product collection caters to both men and women, encompassing performance, training, and everyday activewear. The main performance range, Cover Drive 18, is complemented by the versatile Boom Rush trainer suitable for running and gym workouts. The Seam XVIII range and the broader Seam collection fuse cricket-inspired design with everyday style, featuring sneakers, clothing, T-shirts, polos, jackets, shorts, and casual wear for unisex fashion.

Co-created by Virat Kohli and reintroduced after its initial limited-run sold out in seven minutes, the Seam XVIII range is at the core of the collection. Prashant Kohli, one8's Brand Director, explained that the brand's growth stemmed from Kohli's consistency and excellence since his debut in 2008, inspiring millions worldwide. Kohli emphasized that one8 intentionally limited its product offerings, making August 18 an apt day to unveil the complete collection.