USA Fencing relies on creators to attract new fans ahead of the 2028 Olympics
Creators can bring new fans to niche sports in droves, and USA Fencing wants to tap into their cultural power.
USA Fencing is looking to leverage the success of creators to attract new fans ahead of the 2028 Olympics in Los Angeles. The organization understands the importance of creators in marketing sports leagues and major sporting events, as they help draw new fans through secondary broadcasts or paid partnerships. A recent report from Acceleration Community of Companies (ACC) found that 49% of Gen Z sports fans become interested in a new sport or athlete through fan-created content.
While previous Olympics have heavily featured creators, this will be the first one on American soil since their inclusion in the villages, sidelines, and broadcasts. USA Fencing aims to make fencing the hottest sport of the summer by utilizing the power of creators, with the Olympics serving as a platform to showcase the sport to a wider audience.
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