US filings detail Israeli government-linked $1 million media campaign targeting Americans
The filings concern New York-based media company Piro Inc., which is registered to work for Havas Media Germany GmbH on behalf of the Israel Government Advertising Agency, LaPam.
US Justice Department filings reveal a $1 million media campaign orchestrated by the Israeli government to reach American audiences. The arrangement, facilitated through New York-based media company Piro Inc., is registered under the Foreign Agents Registration Act (FARA) to work for the Israel Government Advertising Agency, LaPam. Piro's registration specifies the Israeli government as the represented country and LaPam as the government agency involved in the arrangement.
The original agreement, dated April 30, 2026, allocated $900,000 for a project known as the Digital Storytelling Pilot. This initiative entailed providing digital content strategy, research, production oversight, and campaign advisory services. The budget was divided into various components, including $190,000 for strategy and content development, $80,000 for production oversight, $400,000 for video production, and $100,000 for measurement and analytics.
A subsequent amendment in July added a $100,000 work order, titled the Fact Based Content Initiative. This project aimed to develop and disseminate accurate, substantiated, and accessible content concerning Israel and other identified subjects. The funding for this additional work order was allocated as two monthly payments of $50,000.
Piro's digital content strategy included the production of informational materials for distribution through digital and social media platforms in the United States. The intended audience was the general public, and the material was to be produced exclusively in English. The arrangement was intended to include political activities, as defined under FARA, which could involve communications intended to influence the US public.
While the filings confirm the financial value of the contracts, they do not definitively establish whether the entire amount was ultimately paid or spent. Some of Piro's projects, such as the Hanover Institute for Public Policy, focus on antisemitism in the United States and are openly disclosed as government-funded. These reports are distributed by Piro on behalf of Havas Media Germany, acting for LaPam. The institute emphasizes that its work is not neutral and should be evaluated based on its sourcing and methodology.
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