Ube stakeholders form national federation
Stakeholders from the ube industry have formalized a national federation that will provide representation and policy direction amid the ongoing popularity of purple yam products.
In the Philippines, stakeholders from the ube industry have established a national federation known as the United Ube PH Association Inc. This move aims to provide representation, policy direction, and a unified identity for the ube sector amid its growing popularity. The federation includes representatives from various sectors, such as farmers, cooperatives, growers, processors, traders, exporters, researchers, academicians, government agencies, and other industry players.
Agriculture Secretary Francis Tiu Laurel Jr. expressed his support for the organization, stating that it will give the ube industry a stronger advocate and a clear pathway to the market. United Ube PH has registered with the Securities and Exchange Commission as a non-stock, non-profit entity dedicated to the Philippine ube industry.
Since its inception, the federation has been collaborating with government agencies, local authorities, business groups, and other stakeholders to develop strategies that will enhance the industry. Additionally, United Ube PH is exploring markets and partnerships with institutional buyers, engaging in discussions with both Philippine and German business chambers, and working on long-term supply and purchase agreements.
The federation is also drafting a bilateral agreement with the Department of Agriculture to improve cooperation and identify potential joint interventions. Furthermore, preparations are underway to create a nationwide ube industry development strategy, conduct a membership drive, and inaugurate the first National Ube Forum in Pagadian City, Zamboanga del Sur, in September.
This event will gather stakeholders and government agencies to discuss the industry's growth. The federation is also planning to participate in the ASEAN Health Tourism and Wellness Economy Summit, where it will showcase Philippine ube products and connect with potential buyers, investors, and business partners. The Philippine government aims to leverage the current demand for ube products both domestically and internationally, and has pledged P300 million next year to boost the industry's output and support.
Written by urgent.news from Philippine Star Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
