This AI startup is using self-driving car technology to bring 3D video to live sports
If you’ve ever played a sports video game—such as an entry in the long-running Madden NFL series, or one of the annual releases focused on the NHL, NBA, or MLB—you’re likely familiar with the ability to follow the action from every conceivable angle. It’s something that can’t quite be matched in an arena setting, even in buildings packed with cameras. Until now. Peripheral Labs, a Toronto-based…
Peripheral Labs, a Toronto-based AI research company, is introducing a revolutionary approach to live sports media by incorporating "spatial intelligence" derived from self-driving car technology. Co-founders Mustafa Khan and Kelvin Cui aim to provide viewers with an immersive, three-dimensional experience that closely resembles a video game.
By utilizing technology originally developed for autonomous vehicles, Peripheral Labs can reconstruct video footage in a navigable, photorealistic environment. This allows users to watch replays or highlights from any angle, as well as track specific elements like basketballs or individual players. Peripheral Labs plans to integrate its technology with sports teams and leagues, with an ultimate goal of delivering real-time broadcasts.
The company has already partnered with the NBA's Toronto Raptors to create social media content and is set to unveil a consumer-facing platform later this year. Peripheral Labs has recently secured $8.7 million in seed funding to support its ambitious project.
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