Teams, Brands Troll Jayden Daniels After LSU Number Controversy
Daniels sent a cease-and-desist letter after LSU gave away his No. 5.
Jayden Daniels, quarterback for the Washington Commanders, is currently engaged in a dispute with LSU over the use of his former college jersey number, No. 5. Daniels's attorney has sent LSU a cease-and-desist letter, potentially preventing the school from using the number. The controversy has become a source of amusement for brands and professional sports teams across the country.
StubHub, a ticket sales platform, announced it would no longer offer tickets in packs of five, citing respect for Daniels. DraftKings Sports joked about ending a work shift at 4:59, while the Mets and Cleveland Guardians posted similar lighthearted messages on social media. These reactions reflect a trend of using viral moments to generate engagement on social media, even when the teams or brands are not directly related to the subject.
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