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Swansea Au Vodka reportedly in talks over £500m sale to BuzzBallz owner

Au Vodka co-owner Charlie Morgan earned infamy in 2013 after being kicked by the Chelsea footballer.

Swansea Au Vodka reportedly in talks over £500m sale to BuzzBallz owner

Swansea-based vodka company Au Vodka is reportedly close to a £500 million sale to Sazerac, the owner of Southern Comfort and BuzzBallz. Sazerac confirmed to BBC Wales that it has agreed to purchase the start-up, with the deal expected to generate over £100 million each for the founders, Charlie Morgan and Jackson Quinn. The company was founded in 2015 by Morgan, a former Swansea City ball boy, and his childhood friend Quinn.

Despite the flashiness and celebrity endorsements, the founders remain focused on expanding into new markets, particularly the United States.

Written by urgent.news from BBC Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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