결혼 늘자 예물·가구 판매도 증가세… 유통업계, 웨딩 특수 잡기 총력

As the number of weddings continues to rise for the third consecutive year, a favorable trend is also emerging in related consumer markets. Retail giants, including department stores, are experiencing increased sales in luxury jewelry and watches, as well as wedding-related goods. According to data from the National Statistics Office, the number of marriages increased from 194,000 in 2023 to 222,000 in 2024 and 240,000 in 2025.

In the first five months of 2025 alone, marriage rates rose by around 4% compared to the same period in 2024. This upward momentum is reflected in the sales of luxury jewelry and watches in major department stores. For instance, luxury jewelry and watch sales at Shinsegae department store surged by 69.6% and 34.5% year-over-year, respectively, while sales at Modern Department Store climbed by 60.6% and 33.1%, respectively.

Lotte Department Store also reported a 56.7% jump in luxury jewelry sales compared to the same period last year.

The wedding preparation industry, including home furnishings, has also seen a surge in activity. Simon's representative bed model, 'Beauty Rest Henry,' experienced a 60% increase in sales during the first half of the wedding season (March to May). Modern Department Store's wedding member membership, 'Club Wedding,' saw a 120% surge in customer purchases and renovation contracts compared to the previous year.

World Lifestyle Club also reported a 20% increase in the number of wedding customers and corresponding sales during the first half of the year. Han Sam opened five wedding-themed stores in Seoul's neighborhoods of Dongjak, Seongdong, Songpa, Junggu, and Suwon, resulting in a 35% increase in marriage-related quotation evaluations and a 38% rise in contract values for wedding contracts.

Recognizing this growing demand, department stores are ramping up their marketing efforts throughout the year. Modern Department Store plans to expand its annual wedding fairs to four times a year, scheduled for February, May, August, and October. These events will feature promotional strategies such as doubling the purchase amount as a valid record, raffle draws, and special discounts on wedding-related merchandise.