SIA deploys over 160 AI applications in push to become leading ‘digital airline’
To date, the carrier has identified more than 550 potential applications for generative AI use cases
Singapore Airlines (SIA) has deployed more than 160 AI applications as part of its push to become a leading 'digital airline,' according to a recent report. The carrier began its AI programme in 2018 under the leadership of CEO Goh Choon Phong, who identified artificial intelligence as a "strategic value" for the company. A CEO-chaired committee was established to oversee the AI strategy, and the board endorsed an AI blueprint focused on business value and the future of work.
The digital transformation has led to improved customer satisfaction and more efficient crew scheduling, among other benefits.
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