Sam Houston State’s Snapback Deal Marks Another Media Jersey Patch
It’s just the second patch deal secured by a Conference USA school.
Sam Houston State University has entered into a one-year, football-only jersey patch sponsorship agreement with sports media company Snapback Sports. This marks the second Conference USA school to sign such a deal since the NCAA approved commercial patches on Division I uniforms earlier this year. Snapback Sports, founded by Jack Settleman in 2017, boasts nearly 2 million followers across its social media channels and has produced various sports content, including its flagship digital series "Snapback Saturdays."
The company's logo, a simple hat icon, will be featured in a 2-by-2-inch patch on the Bearkats' football uniforms, following a minimalist design to align with the team's orange and white colors. Snapback aims to leverage the agreement to elevate itself among other prominent voices in the college football content landscape and capitalize on Sam Houston State's nationally televised games.
The partnership includes at least 50 pieces of content production for Sam Houston across Snapback's social channels, a campus and town feature episode, and a dedicated message board for fans. Additionally, select Snapback talent will travel with the team, including former All-American and Super Bowl-winning running back Melvin Gordon.
Both parties expressed enthusiasm for the collaboration and its potential to enhance the university's brand and exposure.
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