Qatar Media Corporation empowers its employees via strategic communication training

The Qatar Media Corporation (QMC) recently completed a training program called "Strategic Communication Skills in the Workplace" to enhance the communication abilities of its employees. This program aimed to improve participants' skills in influence, persuasion, team management, crisis communication, and handling diverse communication situations.

It also sought to boost decision-making, collaboration, and overall professional performance. Maryam Sweilem, QMC's head of Training, revealed that the program is part of the corporation's continuous efforts to develop its workforce and collaborate with Qatar University. Dr Talib al-Athba, from Qatar University's Department of Media, presented the program, tailoring its content to meet the specific needs of QMC employees.

The program's strong emphasis on practical application and real-world scenarios led to high levels of engagement, interaction, and collaboration among participants. QMC's investment in employee development aligns with the nation's vision for institutional excellence and underscores the importance of adapting to rapid changes in the professional landscape.

By continuously upgrading their skills, QMC aims to improve workplace performance and contribute to its institutional objectives.