People Liked My Product. They Just Didn't Need It.
I recently learned something about building products that I probably should have understood much earlier: People liking your product doesn't necessarily mean they need it. I built a platform called Rizzzler, an open-source profile/link-in-bio platform. The idea was pretty simple. I'd seen people using platforms where they could put a link in their social media bio and create a small personal…
People can like a product without needing it. That's a lesson learned while building an open-source platform called Rizzzler. The idea behind Rizzzler was to create a customizable, fast, and fun link-in-bio platform for social media bios. While building the product, the developer focused on features like profiles, coins, notifications, and community chat to make it more engaging.
Marketing efforts, including submissions to platforms like Product Hunt, seemed to generate traffic and positive feedback. However, once the promotion stopped, so did the traffic. It became clear that the product wasn't solving a problem crucial enough for people to adopt it. This realization highlighted the importance of validating a need before building a product and understanding the difference between positive reviews and actual user adoption.
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