Peacock Launches Beta Rewards Program for Select Subscribers

Peacock has introduced a beta for a new rewards program targeting select subscribers of its NBCUniversal streaming service. The beta is available to a randomly chosen group of Peacock Premium and Premium Plus members, offering exclusive benefits tied to the platform's programming and NBCUniversal's brands. The rewards include partnerships with select companies, recognition for user activity, and unique opportunities to connect with NBCUniversal experiences.

Members are divided into three tiers based on their subscription duration: Gold (three months to one year), Platinum (one to three years) and Diamond (three-plus years). At launch, beta members can enjoy a 25% discount at NBCU Shop, and 15% to 25% discounts at Bravo Shop, depending on their tier. Other perks include a complimentary one-year Instacart+ membership, a Pizza Hut digital code for one menu-priced medium pizza with a second at half price, and a New York Times Cooking subscription.

These rewards stem from Peacock's strategy to grow its 48 million paid subscriber base, which recently turned profitable for the first time. The program also compleats as NBCUniversal plans to split from parent company Comcast within the next year. Peacock plans to expand the rewards program in the future, offering Universal Parks perks, content previews, and early access to live events.