Ootoya Eyes Accelerated Overseas Expansion
Yokohama, Aug. 17 (Jiji Press)--Tomohito Mitsumori, president of Japanese restaurant chain operator Ootoya Holdings Co., has said the company plans to accelerate the opening of its Ootoya Gohan Dokoro restaurants overseas. Ootoya currently operates about 140 Japanese restaurants across eight countries and regions, including Thailand, Taiwan and the United States. "Many people are looking ...
Tomohito Mitsumori, president of Ootoya Holdings Co., has announced the company's intention to expedite the expansion of its Ootoya Gohan Dokoro restaurants internationally. The chain presently manages approximately 140 Japanese eateries in eight nations, such as Thailand, Taiwan, and the United States.
During an interview, the 37-year-old executive expressed optimism about Japanese culinary culture being embraced worldwide. He further revealed plans to establish new outlets globally, showcasing his enthusiasm for penetrating additional markets. Mitsumori pointed out that many overseas visitors perceive the Japanese cuisine they've tasted in their home countries as lacking authenticity. He attributed the recent surge in tourists visiting Japan to a positive boost for Ootoya's overseas ventures.
Mitsumori emphasized that foreign markets present boundless opportunities for the enterprise, especially considering their specialization in teishoku, or Japanese-style set meals.
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