New Balance and São Paulo FC unveil women's third kit, first ever

New Balance and São Paulo FC have introduced the women's team's inaugural third kit for the 2026 season, inspired by the strength and resilience of the lotus flower. The partnership between the two entities marks a significant milestone, with São Paulo FC becoming the first club to have a dedicated third kit for their women's team. The new kit is part of São Paulo FC's 2026 collection, which pays homage to the Tricolor DNA, a concept reflecting the club's pioneering spirit and forward-thinking approach.

The lotus flower symbolizes the athletes' leading role and the kit incorporates this theme through a lilac-colored design featuring floral elements applied as a watermark. A subtle gradient at the bottom adds depth and highlights the integration of these graphics within the fabric. The shirt also includes details such as a 3D TPU crest with the inscription "Tricolor DNA," along with the New Balance logo, both in 3D TPU. The collar is made with layered fabric and ribbing, while the cuffs feature a contrasting fabric.

Crafted from 100% recycled polyester, the kit prioritizes comfort and performance, utilizing breathable fabrics with NB Dry technology on the front and sleeves to absorb and quickly evaporate sweat during sports activities. The launch campaign featured goalkeeper Carlinha, center-back Tayla, midfielder Camilinha, and forward Crivelari, all embodying the kit's theme of "We Are Lotus, We Are Fight." This narrative emphasizes the players' journey and the strength they bring to the sport, both on and off the pitch.

For New Balance, the development of this kit signifies a continuation of their commitment to researching and understanding São Paulo FC's rich history while integrating contemporary elements. Leandro Moraes, New Balance's marketing director, explains that the women's third shirt represents a groundbreaking product for the club, designed exclusively for the women players and symbolizing a new chapter in the club's story as it approaches its centenary.

São Paulo FC views the launch of the women's third shirt as a historic moment, highlighting the importance of women's football in shaping the club's present and future. The exclusive kit will be available starting August 17, 10 a.m., at SAO Store and New Balance, both in physical stores and online. Wholesale sales will commence on August 19, both in physical and online channels.