MTR launches North Karnataka range of chutney pudis
The food brand plans to list the delicacies soon on online platforms
Food brand MTR has introduced its new range of chutney pudis from North Karnataka, marking a significant addition to its product lineup. The launch took place in Hubballi on Monday, with plans to roll out the range on online platforms soon. Chief Marketing and Growth Officer Anupam Nair revealed that the new range includes chutney pudis made from Shenga (groundnut), ‘gurellu (niger seed), agasi (flax seed), and masala khara.
Nair noted that the launch follows extensive research to ensure the products align with consumer preferences. Murthy R., the Chief Sales Officer, added that chutney pudis are consumed daily in North Karnataka and that MTR aims to offer familiar flavors and trusted quality, staying true to the authenticity of the region's cuisine.
The new range is already available on shelves in North Karnataka and the company plans to expand its availability across the state before venturing into neighboring regions.
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