Moburst Unveils Answerburst, a New Sub-Brand Led by Co-Founder Lior Eldan, to Win the AI Search War

Moburst, a global leader in digital marketing and AI-powered solutions, has launched Answerburst, a new sub-brand designed to help clients secure prominent positions in AI-generated search results. This marks Co-founder and COO Lior Eldan's first departure from the boardroom to lead a standalone unit, signaling the growing importance of AI search in the company's future.

According to a recent study, 26% of consumers now directly query generative AI platforms for recommendations, while 68% of searches end without a single click-through to a website. Brands that have spent years optimizing for traditional search engines are finding themselves invisible in the new conversational AI landscape.

Eldan, who has been leading Moburst's proprietary answer engine optimization (AEO) practice, explains that AEO is about optimizing every aspect of a brand's digital footprint that an LLM (Large Language Model) interprets. This includes the brand's PR coverage, podcasts, YouTube videos, social media posts, Wikipedia entries, Reddit threads, and more. Unlike SEO, which solely focuses on a website's crawlability, AEO considers the entire digital ecosystem in which a brand exists.

Moburst already manages all of these service lines for its clients, giving the agency a unique advantage in influencing visibility across multiple platforms. By decoding the specific drivers of visibility for each model, Moburst can create tailored strategies that ensure clients are the answers AI recommends.

Eldan emphasizes that when a founder steps away from running the agency to personally lead a new venture, it sends a powerful message of commitment to the new direction. He adds that for Moburst, Answerburst is not just a product, but a statement that the agency is prepared to compete at the forefront of this rapidly evolving landscape.

The shift in consumer behavior and search engine dynamics is dramatic. Historically, visibility meant ranking in traditional search results. Now, it means becoming the answer itself. While many companies continue to optimize for search engines that fewer consumers rely on, AI models are already prioritizing which brands to recommend, often without any input from the brands themselves.

Moburst has already helped over 1,000 brands grow and generated over $2 billion in client revenue by staying ahead of these shifts. As the search landscape evolves from delivering links to delivering answers, Answerburst is positioned to ensure Moburst's clients are the brands AI selects to feature in this new frontier.