Marta Ortega: "We are far from wanting to be a luxury brand"

Marta Ortega, president of Inditex, has stated that she does not want Zara to become a luxury brand, despite drawing inspiration from the sector. Instead, the company aims to offer well-made products that cater to a wide audience. Ortega emphasized that Inditex's business model is focused on demand, with a goal of minimizing excess stock, and that this approach is sustainable.

She also highlighted the company's flat organizational structure and her personal pride in following in her father Amancio Ortega's footsteps, while forging her own path.