Marta Ortega: "Estamos lejos de querer ser una marca de lujo"

Inditex's president, Marta Ortega, has clarified that Zara, the flagship brand of the company, is not aiming to become a luxury label. While Zara draws inspiration from the luxury sector, the company's focus remains on producing well-made products that reach the largest possible number of people. Ortega stated in an interview with Vogue España that the essence of Zara should not change to align with luxury, as the company's goal is to offer high-quality products to as many people as possible.

She emphasized that beauty and good design should not be reserved for a select few, and that social class has no bearing on style. Ortega clarified that the company's model is entirely demand-driven, with a tight inventory management system to minimize excess stock and waste. Although some may label Zara as fast fashion, Ortega highlighted that the company's business model is likely the most sustainable among textile multinationals.

Zara's current high status can be attributed to strategic partnerships with renowned fashion directors and designers. Ortega acknowledged the flat organizational structure of Inditex, noting that the company feels like a large family. She believes that the success of the company would not have been possible without remaining in A Coruña, where she grew up.

Ortega expressed pride in following her father's footsteps, but stressed that she does not aspire to be like him, as no one will ever match his achievements. She enjoys her daily work and is grateful for the support of her colleagues and family. Regarding fashion, Ortega sees it as a universal language that can be appreciated by people from different backgrounds.

Her appreciation for designers' work stems from her own experiences as a fashion enthusiast and client. Ortega emphasized that fashion is a daily language spoken by millions, expressing creativity and demanding sensitivity. She affirmed that fashion can be a beautiful expression when done well.