Labubu blind box review: the bag charm everyone is chasing
Labubu's viral run has turned a small monster with pointed ears and a toothy grin into one of the most recognisable bag charms around. The Big into Energy blind box captures much of the reason for the appeal: it is colourful, conspicuous and built around the suspense of not knowing which version is inside. Our view is that it works best as a fun collectible rather than something to chase…
The Labubu blind box, titled "Big into Energy," has quickly become one of the most recognizable bag charms thanks to its unique design and the excitement of the surprise it holds. This colourfully conspicuous plush charm, measuring 6.69 inches tall, is part of Pop Mart's The Monsters line and was released on April 25, 2025. With six regular character designs, each sporting distinct colour treatments, the range offers a vibrant and tie-dye inspired appearance.
A sixth character, known as ID, can also replace any of the regular pulls. The product's appeal lies in its random nature, with odds of 1 in 72 for the secret edition, making the experience a mix of collectible fun and the anticipation of what you might receive. However, potential buyers should be aware that the surprise factor means the colour received may not always match the one expected, making it a fun collectible but not necessarily a guaranteed choice.
The charm's size and plush construction make it ideal for enhancing the look of bags of various sizes, from tote bags to backpacks, adding a distinctive, oversized silhouette. For Labubu fans, collectors, or anyone seeking a conspicuous bag accessory, this product offers a playful entry into the Labubu trend. Nonetheless, it is most suitable for those who enjoy the unpredictability of the blind box format and are not solely focused on obtaining a specific character.
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