Job Listing Suggests Apple Fitness+ Could Get Live Content

Apple is looking to hire a Studio Producer for its Fitness+ service, who possesses experience in live production. This position, posted last month, is based in Apple's Santa Monica studio and seeks an individual with a strong background in live or live-to-tape multi-camera production who is curious about the future of live content. Apple desires a creative collaborator eager to experiment with new formats and push the limits of what live fitness content can offer.

The job description focuses more on Fitness+ production management rather than live content specifics, despite the emphasis on live production skills. Fitness+ launched in 2020 as a library of on-demand workout and meditation videos, with Apple Watch integration for workout metrics. However, the service has not included live classes, real-time leaderboards, or scheduled sessions.

The listing appears to indicate a new direction for Fitness+, even though the responsibilities section does not specify what the live content would entail. This comes as Apple reviews the service's future, which Bloomberg's Mark Gurman reported in November. Fitness+ was described as one of Apple's weakest digital offerings due to high churn and low revenue.

Sumbul Desai, Apple's health vice president, took over the service during this restructuring, with the health division now reporting to services chief Eddy Cue. Gurman speculated in February that Apple might merge Fitness+ with the Health app, potentially offering it as a combined subscription, but without mentioning any plans for live content.