“It has never been about asking AI to replace creativity” – Skylum CEO reaffirms Luminar’s commitment to photographers
AI is still a driving force behind Skylum’s flagship photo editing software, but never at the expense of the photographer’s authorship
Skylum, the pioneer of AI-powered photo editing software, is reinforcing its commitment to photographers and their creative autonomy. CEO Ivan Kutanin addressed growing concerns about AI affecting human talent in a press release for Luminar Neo, stating that the company's primary goal is to help photographers realize their creative potential with technology, rather than overshadow it.
Kutanin emphasized that technology should expand photographers' capabilities without taking away their authorship, and control, authenticity, and personal style are top priorities for photographers, more important than speed and automation. Luminar’s current feature set focuses on enhancing existing photographs rather than generating new ones.
The company has gathered data showing the importance of these attributes to photographers. Skylum claims its AI tools integrate seamlessly into Luminar's workflow, helping photographers do their magic without overwhelming them with technology. The latest update includes enhancements to the user interface, genAI tools, faster export speeds, masking that uses less RAM, and support for new cameras.
The fall phase will introduce a more precise and intelligent Crop tool, improved AI Assistant and Enhance AI, and a Web Editor for cross-platform workflow.
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